It takes a lot of skill to be able to
market art. Even art connoisseurs are cautious to be the first to purchase
works by unknown or less well-known artists. Selling to clients who are
unfamiliar with you and are not true art collectors is also far more challenging.
Selling again would be more simpler than before once you make that first sale
of your masterpiece, though.
Your Art: Is It Ugly?
If you are unable to sell them or only sell
a few, as an artist, you shouldn't begin to question your creativity and
ability. People who already enjoy art do not frequently purchase works for a
variety of reasons. These factors include their familiarity with art, their
sense of self, a confusion about what their true tastes are, and how important
it is to them what other people think of the artwork they purchase.
Whether they are experienced professionals
or newcomers, many people in the art world worry about what others will think
of their purchase or that their coworkers and friends will make fun of them.
Even if someone appreciates a particular piece of your art, they may not know
how effectively it was executed, whether the cost was justified, or whether you
have achieved enough success as an artist to justify such high pricing.
Therefore, it is your responsibility as an
artist to make individuals who appreciate your work feel safe and at ease with
you in both your capacity as an artist and a businessperson. By doing this, you
contribute to allaying their anxieties and increase the likelihood that they
will purchase your artwork.
Here are some suggestions on how to sell
your artwork to art enthusiasts and maybe eventually turn them into patrons if
you don't know where to begin.
Really, tell them it's OK.
You should be able to convince them that
buying your artwork is acceptable before you even begin your sales pitch. Try
mentioning other collectors who have purchased your works, their personalities,
and the length of time you have been doing business with them. By doing this,
you'd help your potential customer get over the idea that you're simply some
dummy attempting to sell him some garbage and collect his money.
However, you should be honest if you
haven't had any collections. Even though you haven't truly done this before,
you should let your potential customer know that you are willing to discuss the
possibilities of selling them your artwork.
How Do You Market?
You should also discuss with them how you
sell your art and the unique circumstances under which individuals purchase it.
It would also be beneficial if you provided tales or anecdotes about how other
collectors acquired their very first pieces of art from you. You should also
discuss your most recent sale, including how it went, how much it sold for, and
other details.
Along with which of your work kinds are
popular with collectors and how many you've sold overall, you should also
discuss your pricing strategy.
Exposure
Finally, it would be quite beneficial to
discuss the exposures you've had in the field, such as exhibits at museums or
other institutions, galleries, trade shows, and medals or honors you've gotten.
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